EDDIE SIMEÓN

Eddie Simeón grew up in a multicultural family in Oakland, California. From an early age, he connected with his roots through the rich culinary traditions of his Mexican and Filipino heritage. This passion for food and culture led him to his first job at one of the Bay Area’s trendiest fine dining establishments, À Côté, where he started as a barback at the age of eighteen. It was there that he discovered the delightfully bubbly and bracing Bitters & Soda, a drink that would become a signature product in his later ventures.

Before co-founding Hella Cocktail Co. with his best friends in Brooklyn, NY, Eddie’s career spanned the commercial media and entertainment industry. He worked with renowned brands such as MTV, Martha Stewart, and ADWEEK, building a reputation as a skilled Product Manager and PMP-certified operations expert.

Today, Eddie resides in Los Angeles, California, where he is a founding partner of Hella Cocktail Co., a craft cocktail company. He leads all aspects of Direct-to-Consumer (D2C) operations, e-commerce, and the underlying communication and supply chain systems. Eddie believes that great brands define and own a distinct space in the market. His daily goal is to remain curious and design that space at the intersection of consumer insights, company DNA, and categorical awareness, all while drawing inspiration from the surrounding culture.