LUCIA CREED

Lucia Creed is the Head of Trade Advocacy for Uncle Nearest, Inc. where she develops and oversees strategy, partnerships, and educational programming that support the bar community globally. She is also the Vice President of Marketing for Uncle Nearest Premium Whiskey supporting the company’s marketing strategy and initiatives nationwide. She has over 25 years of experience in the Food and Beverage/Hospitality sectors including everything from bussing tables to managing national sales, marketing, and advocacy teams. She spent 15 years as a bartender before transitioning to the brand side and stays connected to the bartending community by serving as faculty and on the advisory board for BAR 5 Day, the foremost source of systematic information on distilled spirits and mixology in the beverage alcohol industry. She is also a board member of Turning Tables, a New Orleans based non-profit that works to provide Black and Brown hospitality professionals with culturally responsive education, training, mentorship, and resources necessary to advance their careers.

Before joining the Uncle Nearest team, Lucia spent several years working in spirits education as the National Ambassador for Campari America’s Women and Whiskies program and later with Del Maguey Single Village Mezcal – the preeminent artisanal mezcal brand in the world – strategizing, designing and executing experiential marketing events and educational programming. Upon Del Maguey’s merger with Pernod Ricard USA, she was promoted to Brand Leader and oversaw sales and marketing efforts for the brand in the U.S. as well as leading the national sales and marketing team and acting as liaison between Del Maguey and Pernod Ricard USA.

Lucia is a graduate of UC Berkeley and lives in Oakland, CA with her partner, dog and two children.